Who usually asks for this
Requests tend to come from a handful of situations:
- A business running Google Ads itself that no longer has the hours to check search terms and budgets each week.
- A company that has tried Meta or LinkedIn ads and could not tell whether any inquiries came from them.
- A team launching a new offer that needs a landing page, a form and tracking before the first ad goes live.
- An owner whose inquiries arrive in a shared inbox and sometimes go unanswered for days.
Each of these maps to one of the four services on this site, and plenty of requests combine two or more.
The services at a glance
- Search ads management. Keyword research, campaign structure, ad copy, negative keywords, bids and budgets in Google Ads and Microsoft Advertising.
- Paid social campaigns. Audiences, creative, placements and on-platform lead forms in Meta Ads Manager and LinkedIn Campaign Manager.
- Landing pages and forms. Single-offer pages, short forms, thank-you pages and form routing.
- Lead tracking and follow-up. Conversion tags, GA4 events, call tracking and a CRM handoff in tools such as HubSpot, Salesforce or Pipedrive.
Each service has its own page with what is included and what you provide.
Google and Microsoft ads
New account setup or cleanup of an existing one, then ongoing management. You keep admin access to the account the whole time.
Paid social
Facebook, Instagram and LinkedIn campaigns planned around your offer, with creative refreshed on a schedule and spend watched weekly.
Lead capture forms
Forms with the right fields, consent wording you supply, thank-you pages and connections to your inbox or CRM.
Conversion tracking
Google Tag Manager, GA4, the Meta pixel and the LinkedIn Insight Tag set up, tested and documented in your accounts.
How an engagement starts
Getting from a first request to agreed work usually takes four steps.
- Send the quote form with your company, the service you need and a few lines about your current ads, pages and tracking.
- We pass the request to a service partner, who contacts you with follow-up questions.
- The partner looks at your accounts if you share view access, then writes up a proposed scope.
- You get a quote directly from the partner and decide whether to go ahead.
Ad spend and the management fee are separate
A common point of confusion: the money you pay the ad platforms does not go to the partner. You pay Google Ads, Microsoft Advertising, Meta or LinkedIn directly, and you set that budget. The partner charges for their time. A single search campaign with an existing landing page and working tracking is a small scope. Three channels, several new pages, call tracking and a CRM integration is a much larger one. Weekly reporting with a meeting takes more to deliver than a monthly written summary. Expect the quote to reflect those choices.
Common questions
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
Want a price for ads, landing pages or tracking? One short form covers all of it.
Get a quoteRequest a quote
This form is how a quote request reaches a service partner.